Serdar Ülken

• Developing customer-centric operational models to improve service quality and responsiveness in commercial operations.

• Implementing process improvement initiatives to streamline workflows, enhance operational efficiency, and strengthen commercial execution. • Ensuring growth by monitoring sales processes, sales efficiency, and all commercial activities—from customer visit frequency to order closure

• Managing digitalization and automation projects, including leading the integration of the global CRM platform for Turkey.

• Leading cross-functional and regional projects to achieve measurable business outcomes and operational excellence.

• Conducting regular business reviews and preparing data-driven reports and presentations for senior management to identify growth and optimization areas.

I was responsible for key account management in the Eastern Marmara region at Turkey’s leading corrugated cardboard manufacturer. My primary responsibilities are:

• Build strong relationships with existing customers in the region.
• Developing the portfolio for potential customers in the most accurate way by analyzing customer needs.
• Maintaining monthly and annual budget plans based on profitability and productivity targets.
• Determining sales strategies in the region of responsibility.

I worked as a Senior Export Specialist and SAP Key User at Egger Dekor, a leading edge banding manufacturer in Turkey and Europe and the third-largest in the world. The regions under my responsibility were Germany (Key Account), Portugal, Greece, and Bulgaria. During this time, my responsibilities are:

• Communicating daily with customers in the regions I was responsible for, preparing the necessary quotations, communicating with potential customers and preparing projects to increase market share.
• As a key user, my main duties are to make the necessary control proposals and system tests for the SD side in the projects to be implemented by the headquarters and senior management, and to train back office employees on the developed issues.
• Ensuring system hygiene, preparing weekly, monthly and annual sales and profitability reports and presenting them to the headquarters and factory management
• I have been involved in projects such as a fully automated warehouse project with an investment value of approximately 20 million euros, the transition to SAP HANA, and the Tangro order automation project, where I served as an authorized manager.