Sevgi Çavuşyan

As a Techno-Functional Manager in the Marketing Cloud Professional Services team

• Oversee design and implementation of Customer Data Platform (CDP) for clients, enabling them to reach their marketing objectives.
• Leading global team spanning from Australia to India.
• Working closely with team members daily to enhance their technical and consulting skills.
• Collaborating with experts worldwide to enhance efficiency of internal processes and ensure seamless CDP integration for clients.
• Increased client satisfaction by providing tailored professional services and solutions to meet their specific needs

• Leading CDP Implementation projects.
• Coaching other Implementation Consultants.
• Building best practices on CDP implementation projects.

• Managing implementation and migration projects by setting up project plans, analyzing clients' requirements, and working on deliverables and coordinating with IT and CRM teams
• Working on end-to-end design of database architecture and data pipelines that meet clients' needs
• Building connectors to manage data traffic from and to Email and SMS service providers such as Codec, Euromessage, Silverpop, SFMC-ExactTarget, Responsys
• Generating custom Hive and Impala scripts on Hadoop to transform clients' data and calculate custom dimensions and measures to meet clients' expectations
• Running sql queries on Hue to analyze and reconcile clients' data
• Building custom data analysis reports used by clients' business units
• Monitoring workflows and debugging using Oozie
• Mentoring juniors in Istanbul office.

• Communicating with business units to determine their needs
• Defining and documenting the needs of business departments
• Preparing detailed analysis documents to state the requirements for developers
• Testing the applications and user interfaces
• Participating in user acceptance tests and testing of new system functionality
• Managing Credit Card Projects
• Especially I have worked as a Project Leader of several remarkable projects in the credit cards business development unit
• Time to time, me and my colleagues have worked as a consultant for business units, support teams and other Garanti Technology business analyst teams
• These teams have consulted us about credit card products and processes.