SUSANNE WILSON
Rankweil
Summary
Results-driven Marketing & Brand Strategy Expert with a proven ability to develop data-driven marketing strategies, execute high-impact campaigns, and drive stakeholder engagement to enhance brand equity and revenue growth.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Brand Manager
Rauch Fruchtsäfte GmbH & Co OG
05.2023 - Current
- Developed and led brand strategies for three tea brands, ensuring alignment with consumer insights and market trends
- Managed multimillion-euro marketing budgets, optimizing ROI through strategic investment in digital, social, and trade marketing initiatives
- Executed 360 marketing campaigns, generating 44M+ digital impressions and 248M+ social media engagements (TikTok & Instagram)
- Spearheaded PoS activations and sponsorships (e.g., Beachvolleyball EM), strengthening brand visibility and retail presence, leading to a 13% uplift in in-store conversions
- Analyzed Nielsen and GfK data, identifying market opportunities and refining go-to-market strategies, resulting in a 5% sales increase across key markets
International Brand Management (Internship)
BMW Group
07.2021 - 12.2021
- Orchestrated global brand campaigns across France, Hong Kong, and the USA, aligning marketing initiatives with local market dynamics and consumer behavior
- Led strategic event planning for a global marketing conference (600+ attendees), driving key stakeholder engagement and industry recognition
- Collaborated with creative agencies to develop high-impact activations, enhancing BMW's global brand positioning
- Conducted competitive analysis and KPI reporting, providing data-driven recommendations that optimized campaign effectiveness
Innovation Marketing & Sales (Internship)
Robert Bosch GmbH
04.2020 - 08.2020
- Supported strategic discussions with BMW executives, contributing to the development of future-oriented innovation marketing initiatives
- Developed and pitched premium automotive interior solutions, securing executive buy-in and influencing product roadmaps
- Designed go-to-market strategies for Bosch's connected mobility solutions, aligning with emerging digital transformation trends
Education
Master of Science - Marketing & Brand Management
Oxford Brookes University
01.2023
Bachelor of Arts - International Business Studies
FH Kufstein Tirol
09-2021
Luxury Brand Management ERASMUS -
INSEEC Grande École
05-2021
Skills
- Strategic Marketing & Brand Management
- B2B & B2C Marketing Strategy Development
- Stakeholder Engagement & Cross-Functional Collaboration
- Data-Driven Decision Making & Market Analytics
- Trade Marketing & Retail Activation
- Performance Marketing
Certification
- TOSA Certificate
- Google Digital Garage
- Luxury Attitude Certificate
Languages
English
Native or Bilingual
German
Native or Bilingual
French
Professional Working
Spanish
Elementary
Timeline
Brand Manager
Rauch Fruchtsäfte GmbH & Co OG
05.2023 - Current
International Brand Management (Internship)
BMW Group
07.2021 - 12.2021
Innovation Marketing & Sales (Internship)
Robert Bosch GmbH
04.2020 - 08.2020
Master of Science - Marketing & Brand Management
Oxford Brookes University
Bachelor of Arts - International Business Studies
FH Kufstein Tirol
Luxury Brand Management ERASMUS -
INSEEC Grande École
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