Sven Dokter

· Oversee the restructuring of the sales department.

· 140 + employees.

· Total revenue of 200 Mio +.

· Strong focus on E-Commerce and strategic partnerships

· Opening flagship stores across Europe

· Introducing the D2C approach to the furniture industry

· Oversee the relationships of the company with its most important clients.

· Responsible for obtaining and maintaining long term key customers. wholesale and franchise, by comprehending their requirements and building strong relationships with strategic customers.

· Able to identify needs and requirements to promote company's solutions and achieve mutual satisfaction.

· The goal is to contribute to sustaining and growing the business to achieve long-term success. Strong focus on E-Commerce and strategic partnerships. Manage the self-servicing B2B platform to ensure it is season ready, enabling retailers to use it as their buying and information platform for both pre and reorder.

· Collect, manage and solve all customer related issues (concerning functionality or usability) with the platform. Full responsibility for P&L in EMEA. Leading a team of 6 Key Account Managers, coordinating Customer Services for EMEA, leading a team of 11 Customer Services Specialists.

· Total of 33 Mio Euros in revenue generated by 64 Key Accounts.

· Rebuilding the iconic brand Sergio Tacchini in the German speaking countries, Eastern Europe and the UK.

· Focusing on strategic partners in the different markets, in order to grow sustainable business.

· Selecting a strong sales force of 16 professionals to cover the territory in an efficient and professional way.

· Establishing partnerships in the world of professional sport, working with organisations and athletes.

· Building a strong relationship with all major retailers, on and offline, in the EMEA region.

· Verifying appropriately priced products and services to secure a competitive advantage and desired returns.

· Business grew from 0 to10 Mio Euros in the designated area.

· Reporting to the European Head Office in the function of Sales & Distribution Manager for the Austrian and South German Market.

· Duties included: Controlling the Geox retail operation of 50 stores with regular sales forecasts and assessments of the market situation in the region. Finding new franchisees in order to penetrate the region with mono brand stores.

· Liaising closely with the key accounts, monitoring the market trends and profitability. Leading the wholesale operation in fulfilling the sales targets.

· Taking full responsibility for an 8 man sales team.

· Developing and implementing effective sales strategies and leading nationwide sales team members to achieve sales targets.

· 50 Mio of total turnover handled in the area.

· Reporting to the European Head Office in the function of Sales Manager.

· Duties included: Providing the Head Office with regular sales forecasts and assessments of the new regions. Assisting present partners in building the brand. Planning marketing and sales activities. Supervising the country managers in fulfilling their sales targets.

· Monitoring customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.

· The turnover in CEE was developed from 0 to10 Mio Euros.

· Duties included: Building a distribution network in Austria.

· Selling the whole range of Cannondale products through the sales channels

· Driving new business development through qualifying leads, building relationships and executing strategic sales.

· Strengthening customer relationships with proactive and collaborative approach to managing needs.

Sales developed from 0 to 5 Mio Euros.

· Duties included: Building a strong relationship with clients in Austria and Eastern Europe, providing a sales and marketing plan, L & S In-Store Marketing.

· Marketing and selling solutions and services to stakeholders across multiple levels of organization.

Securing high-value accounts through consultative selling, effective customer solutions and promoting compelling business opportunities.

· Duties included: Marketing and sales support to all established offices in Europe and in the Middle East.

· Coordinating innovative strategies to accomplish objectives and boost long-term profitability.

Devising SWOT analysis to create and execute business plan supporting achievement of established quotas.

· Assisted in creation of pre-season marketing plans to support department and divisional strategies.

· Planned and executed events and marketing programs.

· Worked closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings.

· Collaborated with team members to help expand marketing channels.

· Edited and assembled training materials and reports to meet client requirements.