UGUR COSKUN
PRODUCT MANAGER
Istanbul
Summary
As Product Manager (LUM&LED&EC) and Business Development Manager (OEM-EC) with a proven track record at LEDVANCE Lighting Co, excelling in product lifecycle management and portfolio&customer expansion. Spearheaded the creation of over 325 SKUs, significantly boosting turnover by over 50% with created portfolio. Additionally created 1M€ turnover for OEM Business. Expert in market analysis and supplier negotiations, adept at fostering key account relationships and enhancing customer satisfaction through strategic sales and marketing initiatives.
Overview
13
13
years of professional experience
Work History
Business Development Manager
LEDVANCE Lighting Co
05.2023 - Current
- Created whole OEM (Electronic Component) Portfolio including LED Drivers, SPDs, Sensors and Chips (Over 75SKUs with chips)
- Created 2 main distributors and 4 direct key accounts
- Reached 1M€ turnover in a short time and next year target is double
PRODUCT MANAGER
LEDVANCE Lighting Co
10.2016 - Current
- Created over 250SKUs till now
- Created portfolio is over 50% of total turnover and increasing every year
- Over 100 audited suppliers portfolio in China and Turkey
- Managed full product lifecycle for 4 channels : TRADE&RETAIL&PROJECT and OEM
- LED Lamp, LED Professional Luminaires, Residential Luminaires and Components like drivers, sensors & chips + Smart products created and launched
- Coordinated whole process from supplier, sales team, logistics and customs till products reach warehouse
- Cost down activites done periodically by benchmarking competitors and tracking news in market
- Communicated effectively with team members to deliver updates on project milestones and deadlines.
PROJECT SALES MANAGER
OSRAM LIGHTING
07.2015 - 10.2016
- Completed 2 local stadium projects in a short time with SITECO branded floodlights
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Increased sales revenue by developing and implementing effective sales strategies.
EXPORT AREA MANAGER
PELSAN LIGHTING
02.2012 - 07.2015
- Extended customer portfolio in Middle East mainly Algeria, Morocco, Dubai, Qatar, Saudi Arabia,Bahrain, Lebanon and Ethiopia. Had one account in Portugal also.
- Had two customer types like wholesalers and project dealers.
- Completed many projects like Marriott Hotel Algeria & Ethiopian Airlines
- Enhanced customer satisfaction by providing exceptional support and resolving issues promptly.
- Designed export strategies by emailing and joining many exhibitions in all above mentioned countries
Education
No Degree - Electronics And Communication Engineering
DOGUS UNIVERSITY
Istanbul,Turkey 04.2001 -
Skills
Project Management
Product Sourcing
Market Analysis
Product Benchmarking
Product Lifecycle Management
Portfolio Management
Pricing Strategy
Presentation
Supplier Negotiations
Sales and Marketing
Microsoft Office
Languages
Turkish
Native language
English
Proficient
C2
German
Beginner
A1
Timeline
Business Development Manager
LEDVANCE Lighting Co
05.2023 - Current
PRODUCT MANAGER
LEDVANCE Lighting Co
10.2016 - Current
PROJECT SALES MANAGER
OSRAM LIGHTING
07.2015 - 10.2016
EXPORT AREA MANAGER
PELSAN LIGHTING
02.2012 - 07.2015
No Degree - Electronics And Communication Engineering
DOGUS UNIVERSITY
04.2001 -
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