Summary
Overview
Work History
Education
Skills
Languages
Certification
Timeline
Generic

Xenia Doroftei

Bucharest

Summary

Dynamic finance professional with extensive experience at British American Tobacco, excelling in commercial finance and FP&A. Proven track record in enhancing forecast accuracy and delivering strategic insights. Skilled in P&L analysis and stakeholder management, driving financial governance and operational efficiency across diverse markets. Proficient in SAP and advanced data analytics tools.

Overview

11
11
years of professional experience
3
3
Certifications

Work History

Area Finance Business Partner - Nicoventures

British American Tobacco
12.2025 - Current
  • Partnered with end markets to provide accurate financial forecasting, P&L, balance sheet, and cash flow visibility for New Categories products, achieving improvement in forecasting accuracy.
  • Conducted monthly financial performance reviews, identifying shipment trends that informed strategic decision-making.
  • Oversaw intercompany recharges, accruals, and true-ups to enhance cash flow forecasting accuracy and manage financial transactions.
  • Acted as finance liaison between regional stakeholders and local markets to ensure compliance and address operational financial queries, reducing discrepancies in forecasts
  • Assisted LATAM markets in standardizing Incoterms, contracts, and pricing structures, reducing reporting time

Marketing Intelligence Manager

British American Tobacco
04.2023 - 11.2025
  • Delivered monthly share reports that informed marketing metrics analysis for leadership meetings.
  • Collaborated with DRBUs to manage Sales & Operational Planning, ensuring timely and accurate volume and share data delivery.
  • Facilitated monthly forecast development and external report preparation for stakeholder review.
  • Guaranteed data integrity in reports by implementing strict verification processes.
  • Managed quality assurance processes for volume and share data accuracy in all systems.
  • Performed in-depth analysis of industry trends impacting BAT volume and shares.
  • Evaluated DRBU CRM decks monthly, providing insights on consumer preferences and share performance trends.
  • Tracked promotions and new product launches on company and competitor websites to enhance strategic positioning.
  • Coordinated cross-functional teams to enhance intelligence-gathering efforts.
  • Analyzed and tracked data to prepare forecasts and identify trends.
  • Maintained or updated business intelligence tools, databases or dashboards.

Assistant Ops Finance Manager - New Categories

British American Tobacco - Western Europe Commercial Trading Ltd
09.2021 - 03.2023
  • Conducted monthly variance analysis on forecast vs. actuals to enhance forecast accuracy and financial visibility for regional stakeholders.
  • Facilitated operational finance initiatives, including volume-based savings tracking and financial impact assessments to support decision-making.
  • Acted as key finance contact for cross-functional stakeholders on operational and cost-related financial topics.
  • Delivered financial insights on operational drivers influencing margin and supply chain cost structures to inform strategic planning.
  • Analyzed end-market financial statements and intercompany financial flows to ensure accurate regional reporting and governance.
  • Contributed to regional finance projects to enhance transparency and standardization of Cost of Sales reporting.
  • Developed and embedded Cost of Sales (CoS) reporting frameworks for Next Generation Products across Europe & North Africa.

Corporate Finance Assistant Manager

British American Global Business Services
12.2019 - 08.2021
  • Prepared and reviewed statutory and management financial reports (P&L, Balance Sheet, Cash Flow) for New Categories portfolios, enhancing accuracy and compliance.
  • Ensured data quality, governance, and compliance across multi-entity reporting structures, supporting reliable financial analysis.
  • Acted as quality gate for financial submissions, ensuring reporting consistency and audit readiness.

Planning & Reporting Financial Analyst

British American Global Business Services
01.2018 - 11.2019
  • Prepared management and statutory reports, monitoring financial performance against budgets and forecasts to ensure alignment with organizational goals.
  • Supported budgeting and forecasting cycles for regional stakeholders, facilitating informed decision-making.

Order-to-Cash Analyst (Credit & Billing)

British American Global Business Services
09.2015 - 12.2017
  • Coordinated credit and collection activities, billing processes, and dispute resolution to achieve timely invoicing and cash collection.

Education

CIMA Student -

01.2026

Master’s Degree - Judicial Institutions and Liberal Professions

Petru Maior University
Romania
Romania

Bachelor’s degree - law

Petru Maior University
Romania
Romania

Erasmus Exchange -

Universidad Castilla-La Mancha
Spain
Spain

Erasmus Exchange -

National and Kapodistrian University of Athens
Greece
Greece

Skills

  • Commercial finance and FP&A
  • Budgeting and forecasting
  • Business partnering
  • Regional performance analytics
  • Strategic insights
  • P&L and balance sheet analysis
  • Cash flow analysis
  • Executive reporting
  • S&OP and demand planning
  • Forecast accuracy improvement
  • Scenario modelling
  • Stakeholder management
  • Senior leadership communication
  • Advanced data and BI tools
  • SAP and BPC expertise
  • Power BI proficiency

Languages

Romanian
Native
Native
English
Advanced (C1)
C1
Russian
Proficient (C2)
C2
Spanish
Beginner (A1)
A1

Certification

Certificate in Business Accounting by CIMA

Timeline

Area Finance Business Partner - Nicoventures

British American Tobacco
12.2025 - Current

Marketing Intelligence Manager

British American Tobacco
04.2023 - 11.2025

Assistant Ops Finance Manager - New Categories

British American Tobacco - Western Europe Commercial Trading Ltd
09.2021 - 03.2023

Corporate Finance Assistant Manager

British American Global Business Services
12.2019 - 08.2021

Planning & Reporting Financial Analyst

British American Global Business Services
01.2018 - 11.2019

Order-to-Cash Analyst (Credit & Billing)

British American Global Business Services
09.2015 - 12.2017

CIMA Student -

Master’s Degree - Judicial Institutions and Liberal Professions

Petru Maior University

Bachelor’s degree - law

Petru Maior University

Erasmus Exchange -

Universidad Castilla-La Mancha

Erasmus Exchange -

National and Kapodistrian University of Athens
Xenia Doroftei