Dynamic finance professional with extensive experience at British American Tobacco, excelling in commercial finance and FP&A. Proven track record in enhancing forecast accuracy and delivering strategic insights. Skilled in P&L analysis and stakeholder management, driving financial governance and operational efficiency across diverse markets. Proficient in SAP and advanced data analytics tools.
Overview
11
11
years of professional experience
3
3
Certifications
Work History
Area Finance Business Partner - Nicoventures
British American Tobacco
12.2025 - Current
Partnered with end markets to provide accurate financial forecasting, P&L, balance sheet, and cash flow visibility for New Categories products, achieving improvement in forecasting accuracy.
Oversaw intercompany recharges, accruals, and true-ups to enhance cash flow forecasting accuracy and manage financial transactions.
Acted as finance liaison between regional stakeholders and local markets to ensure compliance and address operational financial queries, reducing discrepancies in forecasts
Assisted LATAM markets in standardizing Incoterms, contracts, and pricing structures, reducing reporting time
Marketing Intelligence Manager
British American Tobacco
04.2023 - 11.2025
Delivered monthly share reports that informed marketing metrics analysis for leadership meetings.
Collaborated with DRBUs to manage Sales & Operational Planning, ensuring timely and accurate volume and share data delivery.
Facilitated monthly forecast development and external report preparation for stakeholder review.
Guaranteed data integrity in reports by implementing strict verification processes.
Managed quality assurance processes for volume and share data accuracy in all systems.
Performed in-depth analysis of industry trends impacting BAT volume and shares.
Evaluated DRBU CRM decks monthly, providing insights on consumer preferences and share performance trends.
Tracked promotions and new product launches on company and competitor websites to enhance strategic positioning.
Coordinated cross-functional teams to enhance intelligence-gathering efforts.
Analyzed and tracked data to prepare forecasts and identify trends.
Maintained or updated business intelligence tools, databases or dashboards.
Assistant Ops Finance Manager - New Categories
British American Tobacco - Western Europe Commercial Trading Ltd
09.2021 - 03.2023
Conducted monthly variance analysis on forecast vs. actuals to enhance forecast accuracy and financial visibility for regional stakeholders.
Facilitated operational finance initiatives, including volume-based savings tracking and financial impact assessments to support decision-making.
Acted as key finance contact for cross-functional stakeholders on operational and cost-related financial topics.
Delivered financial insights on operational drivers influencing margin and supply chain cost structures to inform strategic planning.
Analyzed end-market financial statements and intercompany financial flows to ensure accurate regional reporting and governance.
Contributed to regional finance projects to enhance transparency and standardization of Cost of Sales reporting.
Developed and embedded Cost of Sales (CoS) reporting frameworks for Next Generation Products across Europe & North Africa.
Corporate Finance Assistant Manager
British American Global Business Services
12.2019 - 08.2021
Prepared and reviewed statutory and management financial reports (P&L, Balance Sheet, Cash Flow) for New Categories portfolios, enhancing accuracy and compliance.
Ensured data quality, governance, and compliance across multi-entity reporting structures, supporting reliable financial analysis.
Acted as quality gate for financial submissions, ensuring reporting consistency and audit readiness.
Planning & Reporting Financial Analyst
British American Global Business Services
01.2018 - 11.2019
Prepared management and statutory reports, monitoring financial performance against budgets and forecasts to ensure alignment with organizational goals.
Supported budgeting and forecasting cycles for regional stakeholders, facilitating informed decision-making.
Order-to-Cash Analyst (Credit & Billing)
British American Global Business Services
09.2015 - 12.2017
Coordinated credit and collection activities, billing processes, and dispute resolution to achieve timely invoicing and cash collection.
Education
CIMA Student -
01.2026
Master’s Degree - Judicial Institutions and Liberal Professions
Petru Maior University
Romania
Romania
Bachelor’s degree - law
Petru Maior University
Romania
Romania
Erasmus Exchange -
Universidad Castilla-La Mancha
Spain
Spain
Erasmus Exchange -
National and Kapodistrian University of Athens
Greece
Greece
Skills
Commercial finance and FP&A
Budgeting and forecasting
Business partnering
Regional performance analytics
Strategic insights
P&L and balance sheet analysis
Cash flow analysis
Executive reporting
S&OP and demand planning
Forecast accuracy improvement
Scenario modelling
Stakeholder management
Senior leadership communication
Advanced data and BI tools
SAP and BPC expertise
Power BI proficiency
Languages
Romanian
Native
Native
English
Advanced (C1)
C1
Russian
Proficient (C2)
C2
Spanish
Beginner (A1)
A1
Certification
Certificate in Business Accounting by CIMA
Timeline
Area Finance Business Partner - Nicoventures
British American Tobacco
12.2025 - Current
Marketing Intelligence Manager
British American Tobacco
04.2023 - 11.2025
Assistant Ops Finance Manager - New Categories
British American Tobacco - Western Europe Commercial Trading Ltd
09.2021 - 03.2023
Corporate Finance Assistant Manager
British American Global Business Services
12.2019 - 08.2021
Planning & Reporting Financial Analyst
British American Global Business Services
01.2018 - 11.2019
Order-to-Cash Analyst (Credit & Billing)
British American Global Business Services
09.2015 - 12.2017
CIMA Student -
Master’s Degree - Judicial Institutions and Liberal Professions
Senior Lead - Finance (Operations, Accounting, Procurement, Business Partner & Systems) at Tentang AnakSenior Lead - Finance (Operations, Accounting, Procurement, Business Partner & Systems) at Tentang Anak
<ul><li>Company Overview: Group Company of PUIG, Spain</li><li>Team Leadership & Process Excellence: Organised the transformation of the Finance & Accounts function, establishing performance-driven goals, and embedding a culture of accountability and continuous improvement. Drove operational efficiency through process redesigns, SOP implementation and optimal resource deployment, leading to measurable improvements in turnaround time and accuracy.</li><li>Strategic Partnering with CXOs: Acted as a key advisor to the CEO, CFO, and other CXOs on business planning, pricing strategies, and business model pivots to support scale-up and profitability. Contributed to investor communications with data-backed insights to enhance stakeholder confidence and secure strategic funding.</li><li>Cross-Functional & Global Stakeholder Management: Functioned as the strategic finance business partner to cross-functional heads and the PUIG global finance team, aligning local execution with global financial strategies and compliance requirements.</li><li>ERP Transformation & System Automation: Led end-to-end ERP reimplementation to address system gaps, enforce role-based controls, and automate core finance processes—resulting in enhanced data accuracy, faster reporting and improved internal controls.</li><li>Costing, Inventory & Profitability Optimization: Designed and implemented plant-level costing models to ensure accurate COGS determination. Improved inventory management across pricing, consumption tracking, and aging analysis—enabling better working capital control and cost efficiency.</li><li>Manufacturing Finance & Statutory Compliance: Supervised end-to-end accounting for manufacturing operations and ensured full statutory compliance.</li><li>Financial Reporting, MIS & Profitability Analytics: Delivered accurate and timely monthly MIS reports, including P&L, Balance Sheet and KPI dashboards with deep-dive variance analysis across stores, business verticals, and geographies. Supported board-level decision-making through insightful presentations on financial health and business performance.</li><li>Budgeting, Forecasting & Business Planning: Led the Annual Operating Plan (AOP) and rolling forecasts, ensuring alignment with strategic objectives and market dynamics. Monitored key financial metrics to enable business decisions and proactive cost management.</li><li>Statutory, Internal & Tax Audit Management: Finalized standalone and consolidated financials under Ind AS and IFRS, ensured timely group reporting and compliance with international standards. Delivered clean and timely closures of statutory, tax, and internal audits in coordination with Big 4 auditors. Strengthened audit readiness through pre-audit diagnostics and rectification of recurring control gaps.</li><li>Regulatory Compliance & Risk Management: Ensured end-to-end compliance which includes ROC, RBI, FEMA, Income Tax, GST, Transfer Pricing, DTAA, and Customs. Reviewed cross-border contracts and transactions to ensure arm’s length pricing, accurate TDS application, and proper documentation under Transfer Pricing regulations.</li><li>Commercial Negotiation & Contract Governance: Led commercial negotiations and structured deals with vendors and franchisees. Reviewed key business contracts to ensure financial viability, risk protection, and compliance with regulatory standards.</li><li>Treasury & External Commercial Borrowing (ECB): Managed fund planning and liquidity management including ECB drawdowns, bank negotiations, and interest optimization. Improved working capital cycles through proactive cash flow forecasting and receivables control.</li><li>Internal Controls & Governance Framework: Led organization-wide reviews of internal control systems, identified process gaps, and redesigned or implemented over 40 SOPs and IFCs. Established a governance structure for financial discipline, risk mitigation, and policy compliance across departments.</li></ul> at Kama Ayurveda Pvt. Ltd. & PUIG India Pvt. Ltd.<ul><li>Company Overview: Group Company of PUIG, Spain</li><li>Team Leadership & Process Excellence: Organised the transformation of the Finance & Accounts function, establishing performance-driven goals, and embedding a culture of accountability and continuous improvement. Drove operational efficiency through process redesigns, SOP implementation and optimal resource deployment, leading to measurable improvements in turnaround time and accuracy.</li><li>Strategic Partnering with CXOs: Acted as a key advisor to the CEO, CFO, and other CXOs on business planning, pricing strategies, and business model pivots to support scale-up and profitability. Contributed to investor communications with data-backed insights to enhance stakeholder confidence and secure strategic funding.</li><li>Cross-Functional & Global Stakeholder Management: Functioned as the strategic finance business partner to cross-functional heads and the PUIG global finance team, aligning local execution with global financial strategies and compliance requirements.</li><li>ERP Transformation & System Automation: Led end-to-end ERP reimplementation to address system gaps, enforce role-based controls, and automate core finance processes—resulting in enhanced data accuracy, faster reporting and improved internal controls.</li><li>Costing, Inventory & Profitability Optimization: Designed and implemented plant-level costing models to ensure accurate COGS determination. Improved inventory management across pricing, consumption tracking, and aging analysis—enabling better working capital control and cost efficiency.</li><li>Manufacturing Finance & Statutory Compliance: Supervised end-to-end accounting for manufacturing operations and ensured full statutory compliance.</li><li>Financial Reporting, MIS & Profitability Analytics: Delivered accurate and timely monthly MIS reports, including P&L, Balance Sheet and KPI dashboards with deep-dive variance analysis across stores, business verticals, and geographies. Supported board-level decision-making through insightful presentations on financial health and business performance.</li><li>Budgeting, Forecasting & Business Planning: Led the Annual Operating Plan (AOP) and rolling forecasts, ensuring alignment with strategic objectives and market dynamics. Monitored key financial metrics to enable business decisions and proactive cost management.</li><li>Statutory, Internal & Tax Audit Management: Finalized standalone and consolidated financials under Ind AS and IFRS, ensured timely group reporting and compliance with international standards. Delivered clean and timely closures of statutory, tax, and internal audits in coordination with Big 4 auditors. Strengthened audit readiness through pre-audit diagnostics and rectification of recurring control gaps.</li><li>Regulatory Compliance & Risk Management: Ensured end-to-end compliance which includes ROC, RBI, FEMA, Income Tax, GST, Transfer Pricing, DTAA, and Customs. Reviewed cross-border contracts and transactions to ensure arm’s length pricing, accurate TDS application, and proper documentation under Transfer Pricing regulations.</li><li>Commercial Negotiation & Contract Governance: Led commercial negotiations and structured deals with vendors and franchisees. Reviewed key business contracts to ensure financial viability, risk protection, and compliance with regulatory standards.</li><li>Treasury & External Commercial Borrowing (ECB): Managed fund planning and liquidity management including ECB drawdowns, bank negotiations, and interest optimization. Improved working capital cycles through proactive cash flow forecasting and receivables control.</li><li>Internal Controls & Governance Framework: Led organization-wide reviews of internal control systems, identified process gaps, and redesigned or implemented over 40 SOPs and IFCs. Established a governance structure for financial discipline, risk mitigation, and policy compliance across departments.</li></ul> at Kama Ayurveda Pvt. Ltd. & PUIG India Pvt. Ltd.