YVONNE CHUNG
Hong Kong
Summary
Brand & Marketing Lead with over 6 years of experience in developing consumer brands through strategic brand positioning, digital marketing, and content execution. Proven ability to manage projects from conception to launch, integrating strategic insights with practical implementation. Skilled in navigating fast-paced, remote, and resource-constrained environments.
Overview
8
8
years of professional experience
Work History
Brand & Marketing Lead
Yijen Trading Limited (FMCG Sector)
Hong Kong
01.2023 - Current
- Led end-to-end brand and marketing execution across multiple consumer brand initiatives
- Defined brand positioning, messaging framework, and visual direction across digital channels
- Designed brand identities, packaging concepts, and marketing assets without agency support
- Planned and executed Instagram content strategy, driving consistent engagement and audience growth
- Improved social media performance and brand visibility by approximately 30-50% over time through content optimization
- Built and optimized brand websites, improving content structure, user flow, and clarity
- Supported e-commerce conversion improvements through pricing, promotion, and content refinement
- Planned and executed Meta Ads campaigns to support brand awareness and conversion goals
- Conducted market and competitor research to inform brand and go-to-market decisions
- Operated in a highly autonomous setup covering strategy, design, content, and execution
Senior Marketing Executive
Oceanus Strategic Limited
Hong Kong
04.2022 - 05.2023
- Developed brand strategies and integrated marketing plans to enhance market positioning
- Executed promotional campaigns that contributed to revenue and brand awareness growth
- Managed social media strategies, content direction, and performance tracking
- Created marketing materials for websites, EDMs, events, and sales presentations
- Conducted market research and consumer analysis to support strategic decisions
- Prepared budgets, performance reports, and campaign evaluations
- Worked closely with sales teams on pricing and service positioning strategies
Special Event Executive
Wynn Palace
Macau
10.2021 - 01.2022
- Coordinated planning and execution of large-scale promotional and customer engagement events
- Liaised with internal marketing teams, vendors, and suppliers to ensure smooth operations
- Managed production timelines for event and promotional materials
Marketing Executive
Oceanus Strategic Limited
Hong Kong
11.2017 - 01.2020
- Supported marketing planning and campaign execution across multiple channels
- Designed digital and print marketing materials for internal and external use
- Managed social media content creation and scheduling
- Coordinated with agencies, vendors, and production partners
Education
Master of Marketing -
Durham University
UKHonours Bachelor of Arts - Dual major in Communication, Culture and Technology, Art and Art History
University of Toronto
CanadaSkills
- Budget management
- Market research
- Social media management
- Content optimization
- E-commerce strategies
- Marketing analytics
- Brand strategy
- Digital marketing
- Team collaboration
- Creative direction
- Website management
- Promotion development
- Market analysis
- Brand positioning
Languages
- Mandarin
- English
- Cantonese, Native
- Mandarin, Fluent
- English, Fluent
Timeline
Brand & Marketing Lead
Yijen Trading Limited (FMCG Sector)
01.2023 - Current
Senior Marketing Executive
Oceanus Strategic Limited
04.2022 - 05.2023
Special Event Executive
Wynn Palace
10.2021 - 01.2022
Marketing Executive
Oceanus Strategic Limited
11.2017 - 01.2020
Master of Marketing -
Durham University
Honours Bachelor of Arts - Dual major in Communication, Culture and Technology, Art and Art History
University of Toronto